A Place in the Sun Live exhibitions enjoy visitors of an unrivalled quality. Visitors are searching for investment opportunities, holiday homes and permanent residences abroad. The visitors to the French Village were very targeted with many serious buyers. The presence of a seminar area has helped to provide a well educated audience who are beyond the initial phases of general interest.

Why France is so popular

A Place in the Sun Live Exhibition Statistics

  • Over 4,000 attendees to A Place in the Sun Live October 2011.
  • 73% of visitors are seriously considering a property purchase,
    84% of these are looking in France.
  • 64% of visitors are considering purchasing property within 12 months, 89% within two years.
  • 70% of visitors are attending the show for the first time.
  • 82% of visitors are ABC1 profile.
  • 21% already own an overseas property.
  • 84% said they found what they were looking for at the exhibition.
  • 91% said the show was good, very good or excellent with only 2% saying it was poor.

French Village Statistics

  • 95% would attend the French Village again.*
  • 23% looking to purchase within 6 months.*
  • 53% looking to purchase within 12 months.*
Impression of the proposed French Village floorplan

Other Reasons for Attending †*

  • 41% of visitors surveyed attended the show to attend the French Village.
  • 33% of visitors surveyed attended the show to meet experts.
  • 31% of visitors surveyed attended the show to attend a seminar.

Next Visit to France

  • 24% to visit France in the month after the show.
  • 41% to visit France within 3 months of the show.
  • 28% to visit France within 6 months of the show.
  • 80% to visit France within 12 months of the show.

Purchase Objectives

  • 40% are looking to buy a property as a 2nd/holiday home.
  • 33% are looking to buy a property as a permanent residence.
  • 34% are looking to buy a property as a retirement home.
  • 12% are looking to buy a property for revenue generating / business interests.
  • 11% are looking to buy a property as a investment.


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* Figures taken from a survey completed by visitors to The French Village at A Place in the Sun Live, Birmingham 30th September-2nd October 2011.

Results taken from multiple answer questions where more than one option can be supplied and so cumulative totals may exceed 100%.

Figures taken from A Place in the Sun Live Exit Poll, Birmingham 1st-4th October 2009.